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Viktor & Rolf To Launch Magic Fragrance Collection in 2017

The niche collection is 6 'magical' scents.

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By: Marie Redding

Senior Editor, Rodman Media

Viktor Horsting and Rolf Snoeren – the design duo behind the haute couture fashion label, and fragrance brand, Viktor&Rolf – previewed a new fragrance collection called Magic. 

The collection includes six ‘magical’ scents, which the designers describe as “an unexpected twist on niche fragrances.” The fragrances are “addictive potions, each one a paradoxical fusion of natural ingredients and innovative accords,” the brand states.

To announce the collection, a celebration was held at the Upper East Side Academy Mansion, with Horsting and Snoeren playing host to Golden Globe winning actress Taraji P. Henson, SNL actress Sasheer Zamata, Viktor&Rolf Spicebomb model Sean O’Pry, and actress Anna Baryshnikov.

The Magic collection will launch in February 2017 exclusively at Saks Fifth Avenue in the U.S., and on the retailer’s website.


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